In today’s fiercely competitive Amazon marketplace, standing out isn’t just about having a great product—it’s about how effectively you market it. As an Amazon seller, you know that simply listing your products is no longer enough to ensure success. But what if you could take your advertising efforts to the next level, capturing lost opportunities and converting more browsers into buyers?

The secret? Amazon Demand-Side Platform (DSP) and strategic retargeting. And that’s exactly what you’ll learn in the must-have white paper, “Demystifying Amazon Ads & Retargeting with DSP” by Carbon6. This guide is designed to transform the way you advertise on Amazon, giving you the tools and strategies to maximize your brand’s visibility, conversions, and, ultimately, your profits.

Here’s a sneak peek of what you’ll uncover inside:

1. Master Amazon’s Advertising Ecosystem

Do you feel overwhelmed by the array of Amazon ad options? The guide breaks down everything you need to know about Amazon Ads, from Sponsored Products to Sponsored Brands—but it goes even further by introducing you to Amazon DSP. Learn how this advanced advertising platform gives you unparalleled access to Amazon’s proprietary shopper data, letting you target customers even off Amazon properties like IMDb and Twitch.

Imagine being able to reach potential buyers across the entire web, not just on Amazon, with ads perfectly tailored to their interests. Whether they’re researching products or browsing related content, you’ll be there, capturing their attention at the right moment. The guide explains how DSP allows you to run hyper-targeted campaigns based on shopping behavior, purchase history, and browsing patterns.

2. Regain Lost Sales with Strategic Retargeting

Did you know that 70% of shopping carts are abandoned before a purchase is completed? Don’t leave those sales on the table! This guide explains how to retarget potential customers who showed interest but didn’t convert—whether they visited your product pages, engaged with your brand, or browsed your website. With the right retargeting strategies, you can remind them of the products they were considering and bring them back to your Amazon store when they’re ready to buy.

You’ll discover proven tactics to re-engage these high-potential customers, such as:

• Using cross-device tracking to ensure your message reaches them wherever they are—whether on mobile, desktop, or tablet.
• Segmentation strategies to deliver personalized ads that increase the likelihood of conversion.
• How to leverage abandoned cart emails to remind customers of what they left behind.

3. Proven Campaign Planning and Optimization Strategies

Running a successful Amazon DSP campaign is all about planning and optimization. This guide offers insights into crafting campaigns that align with your business objectives. You’ll learn how to:

• Set concrete goals tied to revenue, conversion rates, or awareness, ensuring that every dollar spent is driving real value.
• Choose the right budget allocation for maximum impact. The guide even provides a formula to help you balance your spend across Sponsored Products, Sponsored Brands, and Sponsored Display Remarketing ads.
• Utilize Amazon’s pre-campaign tools and Audience Builder to define highly targeted audience segments based on browsing, purchase behavior, and even your own customer data.

The best part? You’ll also learn how to monitor and optimize your campaigns for continuous improvement, making sure that you’re always getting the best return on your investment.

4. Advanced Retargeting Techniques and Real-World Case Studies

Want to know what sets the best Amazon sellers apart? This guide dives into advanced techniques like lookalike modeling and cross-platform retargeting, showing you how to expand your reach and increase conversions across all devices and platforms. With real-world examples and case studies, you’ll see how other successful sellers have used DSP to launch new products, run seasonal promotions, and skyrocket their return on ad spend (ROAS).

You’ll also get an inside look at the success of DSP campaigns that drove dramatic improvements in sales, click-through rates, and brand recognition. These case studies prove that with the right strategies, even small adjustments can lead to big results.

5. Future-Proof Your Amazon Advertising Strategy

Amazon’s advertising landscape is constantly evolving, and staying ahead of the curve is critical. This white paper explores the future of retargeting with AI-driven predictive optimizations that can supercharge your campaigns. By harnessing the power of artificial intelligence and machine learning, you can take your retargeting efforts to the next level, automatically optimizing your campaigns to seize every opportunity for growth.

Don’t let your competitors outmaneuver you with smarter ads and retargeting strategies. Equip yourself with the knowledge and tools you need to dominate the marketplace by downloading “Demystifying Amazon Ads & Retargeting with DSP” today.

Get your free copy now and start transforming awareness into sales!